Resources
CAN develops resources ranging from its Guiding Principles and six Guides to research, policy recommendations and practical tools. Together, they help advertisers and policymakers address complex challenges across the advertising ecosystem.
These resources explore how commercial incentives, technologies and industry practices affect information integrity and human rights. They offer evidence and practical approaches to strengthen transparency, accountability and inclusion.
Explore our resources to deepen your understanding, inform your decisions and put responsible advertising into practice.
Charter for Climate Information Integrity in Advertising
Supported by the Global Initiative for Information Integrity on Climate Change, the Charter turns the commitments of the Belém Declaration into practical principles and recommendations. It helps State actors and advertisers strengthen climate information integrity across the advertising industry.
Strengthening Information Integrity: UN Issue Brief 2
Co-authored by the United Nations and CAN, this Issue Brief draws on research to identify systemic risks that AI and advertising pose to information integrity. It proposes responses for advertisers and policymakers, including greater advertising transparency and protection for independent journalism.
CAN Guiding Principles
CAN Guiding Principles provide brands and agencies with a four-step framework to support commercial success through transparent and responsible advertising. Combining practical guidance with real-world case studies, they help organisations turn commitments into concrete action.
CAN Guides
CAN six Guides offer actionable recommendations for advertising practitioners across Anti Ad-Fraud, Inclusion, Information Integrity & Hate, Informed Consent, Children’s Rights and Wellbeing, and Sustainability. Designed for brands and agencies, they help embed responsible practices into agency briefs, RFPs and everyday advertising decisions.
CAN Policy Platform - Under Review
Designed for policymakers, the CAN Policy Platform sets out regulatory recommendations on digital platform and AI business models, focusing on advertising transparency, information integrity and children’s rights. Temporarily withdrawn, it is being reviewed to reflect rapid developments in the sector.
Outvertising Advocacy Playbook
Developed jointly by Outvertising and CAN, this Playbook provides practical guidance for advertising and marketing professionals to advance LGBTQIA+ equity, offering actionable recommendations to embed inclusive practices within their organisations and across every stage of the advertising process.
