Focused on breaking the economic link between advertising and harmful content.
We combine our advertising and human rights expertise to help implement industry, platform, and policy interventions – and embed human rights within relevant commercial and political decision-making, globally.
Our 150+ members include GSK, Virgin Media O2, British Gas, Innocent Drinks and Nationwide Building Society; network media agencies Group M, Havas Media, and Omnicom Media Group; plus, leading civil society groups, including the UN Office of the High Commissioner for Human Rights, Global Disinformation Index, and the Institute for Strategic Dialogue. Our founders and staff are based in London, UK.
We work directly with advertising platforms, media owners and publishers to pioneer positive changes and set new human rights precedents within the industry.
Following 18 months of work with the United National Intergovernmental Panel on Climate Change, CAN and a coalition of other organisations, in 2021 Google announced a new monetisation policy. For the first time, misinformation that undermines the existence of climate change is no longer monetised through advertising.
In April 2022 Pinterest pioneered a policy to reduce climate change disinformation in content and ads, including clearly defined guidelines against false or misleading climate change information and a broad definition of climate misinformation – based on an open letter sent by CAAD to the Presidency of COP26.
In 2021, CAN joined a global coalition of 20+ leading climate and anti-disinformation organisations demanding robust, coordinated and proactive strategies to deal with the scale of the threat of climate misinformation and disinformation. Our joint efforts led to the creation of a universal definition of climate misinformation.
Following the racist abuse of Marcus Rashford, Jadon Sancho and Bukayo Saka after the Euro 2020 final, CAN wrote an open letter to the CEOs of Facebook, Instagram, Twitter and Snapchat asking them to address hate speech on their platforms. Four hundred brands, agencies and civil society groups and individuals signed the letter. And all four platforms responded.
CAN is proud to have built the case for ethical advertising at the United Nations, with whom we collaborated for its #Standup4HumanRights campaign, highlighting the 7 Key Elements to build narratives on migration and migrants. More recently CAN co-founder, Harriet Kingaby, took part in the UN forum on the Right to Science.
We also host forums with the big tech platforms and media owners, bringing expert brands, agencies and civil societies to define the problem – and help create (or amend existing) policies that address our manifestos.
Co-founder and Managing Director of Media Bounty, on a mission to be the leading independent ethical creative and media agency by 2023. We grow sustainable and ethical brands and businesses through deep insight, business and brand strategy, outstanding creative and transparent media planning and buying. Clients include New Automotive, Make My Money Matter, NHS, Bodyform, Ocean Spray, Dr Organic, AQA, Hyperoptic, RoC Skincare and Terry’s Chocolate Orange. Media Bounty has funded the purchase of over 700 acres of critically threatened habitat through our charity partner, World Land Trust and the agency team volunteer for environmental, homeless and social cohesion charities. NED at the Energy & Climate Intelligence Unit.
Harriet is an activist, working at the intersection of advertising, AI and misinformation. Her role at Media Bounty focuses on insight gathering and climate misinformation across a range of ground-breaking clients and projects. She’s a former Mozilla Fellow, working with Consumers International to map the opportunities and impacts of AI enhanced advertising, globally.
Having worked for over 20 years in publishing, Marsha has a wide-ranging background in brand awareness, communication, strategic planning, and production. As the Project Director for the Conscious Advertising Network, she is tasked with leading the organisation through its next phase of business transformation, whilst ensuring that CAN adheres to it key aims and ambitions, that is, to stop advertising abuse by highlighting the conscious choices advertisers and agencies make to ensure good practice.
CIVIL SOCIETY PARTNERSHIP MANAGER
Alex is a campaigner and community organiser with experience running national fundraising, advocacy and media campaigns in both the UK and Australia. At the Conscious Advertising Network, Alex facilitates collaboration between civil society and corporate members to help understand and define the problems facing the advertising industry and find the solutions to them.
Eline is the Investigations Officer at CAN. She has a research and writing background in the space of inclusion and diversity, human rights and countering hate speech in the media and online. Her work at CAN involves designing and leading investigations in line with our manifestos, helping to unearth new areas where advertising is impacting human rights.
ENGAGEMENT & COMMUNICATIONS MANAGER
CO-CHAIR OF CAN’S GET SH*T DONE BOARD
Tina runs her own Marketing Procurement Consultancy, having been one of the first to work in marketing procurement 30 years ago. She now works with many of the top 50 advertisers to ensure they are the best they can be in managing the marketing investment budget. She chairs the Procurement Industry Group on Marketing and is a mentor for Creative Equals Business. She has been involved with CAN since the start of its creation and uses her knowledge and little black book to co-chair the GSD Board alongside Dino Myers-Lamptey.
CO-CHAIR OF CAN’S GET SH*T DONE BOARD
Tina Fegent – Co-Chair – Recruitment
Marketing Procurement Consultant
Tina on LinkedIn
Dino Myers-Lamptey – Co-Chair
Founder at The Barber Shop
Dino on LinkedIn
Jake Dubbins – Co-Founder
Managing Director at Media Bounty and CAN co-chair
Jake on LinkedIn
Harriet Kingaby – Co-Founder
Insight Lead at Media Bounty and CAN co-chair
Harriet on LinkedIn
Laura Lesser – External Comms Director
Head of Social and Content at Virgin Media O2
Laura on LinkedIn
Jane White – Events & Event Content Director
Founder JW Collective
Jane on LinkedIn
Emily Burke – Onboarding Director
Marketing Manager at British Gas
Emily on LinkedIn
Megan Kirby – Onboarding Director
Senior Marketing Manager at British Gas
Megan on LinkedIn
Suzie Rook – COP27 & Client Advisor
Head of Group Brand and Design at SSE plc
Suzie on LinkedIn
Kwai Chi – Training Director
Kwai on LinkedIn
Elizabeth Anyaegbuna – Industry Relations Director
Elizabeth on LinkedIn
George Harding-Rolls – Partnerships, Civil Society Director
Campaigns Adviser at Changing Markets Foundation
George on LinkedIn
Harriet Kingaby – Co-Chair
Harriet on LinkedIn
Jake Dubbins – Co-Chair
Jake on LinkedIn
Greg James – Global Chief Transformation Officer at Havas Media Group
Greg on LinkedIn
Amir Malik – Digital Marketing Expert at Accenture Interactive
Amir on LinkedIn
Pia Oberoi – Senior Advisor on Migration and Human Rights at United Nations
Pia on LinkedIn
Christopher Kenna – CEO & Founder Brand Advance Group
Christopher on LinkedIn
Jerry Daykin – VP Head of Media at Beam Suntory
Jerry on LinkedIn
Ben Downing – Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Group
Ben on LinkedIn
Stevan Randjelovic – Director at GroupM
Steven on LinkedIn
David Mallon – Commercial Partners Director at The Global Disinformation Index
David on LinkedIn
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