The rights of every child must be respected, protected, and fulfilled in the digital environment as in the physical world. Innovations in digital technologies affect children’s lives and their rights in ways that are wide-ranging and interdependent, even where children do not themselves access the internet. Advertisers should seek to advertise in a way that is sensitive to these unique needs both online and offline.
We believe organisations should make the following commitments to advertising and include the following criteria in all agency briefs:
Adherence to the CAP Code and ASA guidance
For the purposes of the code, a child is someone under 16. However, a marketing-to-children policy based on a +/- 13 age break is fast becoming a global standard, below which it is a parent’s responsibility for privacy. Or above which it is the child’s. Brands should aim to produce an ‘Advertising to Children’ guide which outlines its best-practice approach.
Sign up for our monthly newsletters for our latest good news, event invitations. recommended reads and more.