The Manifestos

Rectangle

The 7 CAN Manifestos

Our goal is for all clients and brands to include the CAN Manifestos in all agency briefs and RFPs. And to create ongoing conversations between civil society groups and tech platforms, media owners, publishers, and brands, based on our manifestos.
Orange accent

Anti Ad-Fraud

The digital advertising ecosystem should be accountable for minimising ad-fraud across trading relationships.

Anti ad fraud icon
Diversity icon

Diversity

Ad agencies should ensure that content is as diverse as the society it serves, from research to strategy to media placement.

Informed consent

People should be seen as active participants in, and controllers of, their own online experience.

Informed consent icon
Hate speech icon

Hate speech

Advertisers should take action to make hate unprofitable by eradicating it from their media spend and supporting media that plays a positive role.

Children’s Rights and Wellbeing

Advertising to children should be age appropriate, promote positive messaging and avoid glamorising negative behaviour.

Children's wellbeing icon
Mis/disinformation icon

Mis/Disinformation

Advertisers must take the responsibility to ensure they don’t fund mis/disinformation, click-bait and any intentionally misleading content.

Sustainability

The content advertisers create, and the processes by which they are created, should be sustainable and responsibly considered, avoiding creating or funding climate crisis misinformation.

Sustainability icon

Keep up with CAN’s good news

Sign up for our monthly newsletters for our latest good news, event invitations. recommended reads and more.